Launch of the first Imperial in the Greek and Cypriot markets

1989 is an important year for Camelot® as a pioneer brought the problem of water to the surface for the first time. Thus, its water filters were immediately widely accepted and the 1st generation Imperial^® water filters are proudly available in Greece and Cyprus. This model, manufactured in our factories in America, marks the beginning of a new era for water quality in these regions. The Imperial^® filter is not just a product, but a technological innovation that sets standards for water purity and quality. Its manufacture is based on advanced technologies and high-quality materials, which ensure the removal of all harmful substances and improve the taste and safety of drinking water. The success and reliability of this filter are proven by its wide acceptance not only in the Greek and Cypriot market, but internationally. One of the most notable facts associated with the Imperial^® filter is its use by the then President of the United States, George W. Bush. President Bush, known for his sensitivity to health and quality of life, chose the IMPERIAL filter for his personal home as well as the White House. This choice underlines the trust that the filter enjoyed from distinguished personalities and the superior quality it offered. President Bush’s use of Imperial^® has been instrumental in cementing the filter’s reputation as one of the top products in its category. Camelot®, with the launch of this filter, managed to combine American know-how and innovation with the needs and expectations of consumers in Greece and Cyprus. In 1989, the launch of the Imperial^® filter was not just a business move, but a testament to Camelot’s® commitment to offering products that improve people’s quality of life. Consumer confidence in Greece and Cyprus was confirmed by the immediate acceptance and high demand for the filter, as people sought reliable solutions for drinking water quality. After the successful launch of the first Imperial^® filter, Camelot® continued to invest in research and development of new products. Our commitment to continuous improvement and innovation led to the development of subsequent generations of filters that continued to set new standards in water purity and safety. To sum up, 1989 was a landmark year for Camelot® and Imperial^® filters. The availability of the first model in Greece and Cyprus, combined with the support of President George W. Bush, highlighted the filter as a symbol of quality and reliability. This success was not only a commercial success, but also a testament to the company’s commitment to providing the best possible solutions for water quality.